A proven track record of success.

Press Release / Science Writing

Penn State News

Diseases of despair diagnoses increase in Pennsylvania

A press release for Penn State Clinical and Translational Science Institute's first published paper on diseases of despair in rural communities. The release was picked up by nearly 40 news organizations globally — a result of clear framing, accurate simplification of complex research, and a compelling angle for general audiences.

Content Strategy / Repurposed Content

Penn State News

Five questions with research ethicist Jen McCormick

A written piece adapted from a monthly podcast transcript — an example of strategic content repurposing. The format reaches additional audiences while reinforcing the institute's focus on collaboration. One question was added specifically for the written version to serve an internal audience not targeted by the podcast.

Press Release / Science Writing

Penn State News

Older Americans receive cancer screenings past recommended age

Writing press releases about published research requires simplification without overselling or sending incorrect messages. This release — picked up by multiple national outlets — carefully balanced accessibility with accuracy, ensuring readers understood the nuance of the research findings.

Feature Story / Institutional Communications

Penn State News

Device helps deliver electronic cigarette vapors for research

A story connecting the institute's investment in a pilot grant program to a researcher's ability to conduct novel work and publish her first paper. Demonstrates how strategic storytelling can show the value of an organization's programs to multiple audiences simultaneously.

Institutional Profile / National Visibility

NIH / NCATS

Addressing Diseases of Despair in a Rural Community

Featured on a National Institutes of Health website to highlight rural health research — an important vehicle for promoting Penn State to peer organizations nationally. Demonstrates the ability to write for high-stakes institutional audiences while maintaining clarity and accessibility.

Success Story / Internal Communications

Penn State News

Training program connects scholars for research collaboration

A success story showing the value of the institute's educational programs — two researchers who met as scholars in a junior faculty program are now collaborating on an externally funded project. An example of using narrative to reinforce organizational value to leadership and stakeholders.

Feature Story / Community Engagement

Penn State News

Community member brings important perspective to Community-Engaged Research Core

A feature story written to share the importance of community inclusion in research, while also building bridges with community partners. Written to encourage sharing within the subject's social networks — including county government — as part of a broader community engagement strategy.

Program Promotion / Stakeholder Communications

Penn State News

Seven projects funded through translational science pilot grant program

A story showing the breadth of the institute's investments, promoting projects to encourage collaboration and helping the Penn State community understand the institute's role. An example of a single piece of content serving multiple strategic goals at once.