Services

What I can do for you.

Every engagement is direct — you work with me, not a team of account managers. I bring 30+ years of communications experience to every project, large or small.

01

Writing & Editing

Clear, direct, and tailored to your audience.

Good writing is not about being clever — it is about being understood. I write and edit content that communicates your message simply and accurately, whether that is a press release, a web page, an executive speech, a newsletter, or a report. My style is concise and direct, shaped by more than 15 years of journalism and a decade-plus of science and healthcare communications.

Includes

  • Web copy and landing pages
  • Press releases and media materials
  • Executive talking points and speeches
  • Newsletters and internal communications
  • Blog posts and thought leadership content
  • Editing and proofreading of existing content

02

Communications Strategy

A plan that connects your message to the people who need to hear it.

Tactics without strategy are just noise. I help you build a communications plan with clear goals, defined audiences, and measurable outcomes — so every piece of content you produce has a purpose. Drawing on experience directing communications for a major university research institute and a national health system, I bring big-picture thinking to organizations of all sizes.

Includes

  • Communications audits and gap analysis
  • Audience identification and message mapping
  • Content strategy and editorial planning
  • Internal communications planning
  • Crisis communications planning
  • Brand voice and messaging frameworks

03

Public Relations

Get your story in front of the right people.

I have spent years building relationships with journalists and pitching stories that get picked up. My press releases have been covered by dozens of national and regional media outlets. I know how to find the angle that makes an editor say yes — and how to prepare you for what comes after.

Includes

  • Press release writing and distribution
  • Media pitching and outreach
  • Story development and angle identification
  • Media interview preparation
  • Spokesperson support
  • Crisis communications response

04

Marketing

Integrated support that connects your brand to your audience.

Marketing is most effective when it is grounded in a clear message and a real understanding of who you are trying to reach. I provide integrated marketing support — from campaign development and social media strategy to paid advertising and content planning — with a focus on authenticity and measurable results.

Includes

  • Marketing plan development
  • Social media strategy and management
  • Paid social media campaign development
  • Email marketing and newsletter strategy
  • Campaign copywriting
  • Analytics review and recommendations

05

AI-Assisted Communications

The efficiency of AI, guided by human judgment.

AI tools are changing how communications work gets done — but they work best when someone who understands strategy, audience, and voice is steering them. I help you use AI effectively: drafting faster, repurposing content across channels, and scaling your output without sacrificing quality or authenticity. I also help organizations develop AI usage guidelines so their teams use these tools consistently and responsibly.

Includes

  • AI-assisted drafting and content development
  • Prompt strategy for communications teams
  • AI editing and quality review workflows
  • Content repurposing and scaling
  • AI usage policy and guidelines development
  • Training and guidance for communications staff

06

Google Business Profile

Be found by the customers who are already looking for you.

Your Google Business Profile is often the first thing a potential customer sees. An incomplete or unoptimized profile means missed opportunities. I help you set it up correctly, optimize it for local search, and manage it so your business shows up when it matters — with accurate information, strong reviews, and regular updates that signal to Google that you are active and credible.

Includes

  • Profile setup and verification
  • Category and attribute optimization
  • Business description and photo guidance
  • Review strategy and response templates
  • Post scheduling and content
  • Ongoing profile management

Not sure which service fits? Let's figure it out together.